Independent Agents Gain Productivity with Gaya.ai Integration to borrowedtyme’s AMS

Columbus, OH – 10/21/2025 – borrowedtyme today announced that its AMS experience running on the Salesforce Financial Services Cloud platform, known as btcore, now supports an integration to Gaya.ai’s Super Copy and Super Paste offerings. Independent agents and brokers using these features are reporting measurable productivity gains, praising the solution for simplifying the flow of data between btcore and partner insurance carrier portals.

With this connection, agents can instantly move client and policy data across carrier rating portals for Personal and Commercial Lines without repetitive manual entry or disruptive context switching. Early adopters are seeing faster turnaround times, increased accuracy, and more efficient back-office operations.

Key Highlights:

• Native Integration – Super Copy and Super Paste are now built directly into borrowedtyme’s Salesforce-based AMS.

• Agent-Driven Results – Independent agents report significant time savings and reduced errors when managing client and policy data.

• Workflow Efficiency – Eliminates duplicate entry, accelerating tasks like quoting, submissions, and renewal remarketing efforts.

UNICO Group, a leading insurance broker, based out of Lincoln Nebraska was one of the first to adopt the integration.

"Gaya has made a noticeable impact on our personal lines operations. Its ease of use and seamless integration into our workflow have saved our team valuable time, and the support from Gaya’s team has been exceptional," said Carly Carlson, Director of Personal Insurance, UNICO Group.

“Super Copy and Super Paste were designed to eliminate the everyday friction insurance agents, brokers and underwriters face when moving information,” added Carl Ziade, Co-Founder, Gaya.ai. “We’re thrilled to see independent agents realizing these gains so quickly inside borrowedtyme’s AMS offering.”

“Supporting Gaya.ai with an integration to btcore, once again elevates the overall Salesforce experience for independent agents and brokers working with insurance carrier portals. It’s yet another example that the best solutions are both simple and effective,” said Kevin Rall, CEO, borrowedtyme.

This announcement highlights borrowedtyme’s ongoing efforts to strengthen the insurance distribution channel by equipping independent agents and brokers with modern, integrated solutions that drive real-world productivity improvements.

About Gaya.ai

Gaya team has built a browser extension for insurance agents/ brokers to supercopy/ extract insured details from anywhere (dec pages, handwritten quotesheet, carrier websites) and superpaste/ autofill them on carrier web-portals and PDF applications. Gaya.ai is now being used by 200+ agencies, brokers, wholesalers and underwriters to quote 3x faster both Personal and Commercial Lines. Gaya also public APIs which allowed it to integrate smoothly within btcore.

About borrowedtyme

borrowedtyme exists to harness the innovative ideas of independent insurance agents and brokerages and deliver core operational capabilities on world-class platforms like Salesforce and AWS.

In 2023, borrowedtyme introduced btcore, a full-suite agency management solution for P&C and employee benefit capabilities running on Salesforce Financial Services Cloud. With btcore, agencies and brokers can run their entire operations - sales, service, and financial accounting, on the Salesforce platform. To learn more, visit btcorecloud.com.

UCCU Insurance Services partners with borrowedtyme for more than Salesforce FSC expertise.

UCCU Insurance Services (left to right) Jonathan Shumway, Tony Frustaci, Caden Madsen

Jonathan Shumway President of UCCU

Jonathan Shumway is the President and one of the owners of UCCU Insurance Services. His persistence and sharp business acumen speak to a deep commitment to hard work and doing good for his clients and employees. Jon’s success isn’t limited to business, it’s reflected in the intentional way he approaches all areas of life. He’s the kind of leader people are eager to work for, knowing each day will be driven by a purpose greater than oneself and more rewarding than just another day on the job.

Caden Madsen wears many hats at UCCU Insurance Services, so many, in fact, that settling on a single title proved challenging. Jon ultimately landed on VP, Insurance Systems and Ops, with the added recognition of his roles as Integration Specialist and Technology Expert. However you define it, one thing is clear, Caden is key to the company’s growth and innovation. He is also the kind of person you want by your side. His brilliance and heart are a rare blend.

What makes UCCU's work model so effective and their team so exceptional? Simply put, they are intentional. Jon, Caden, and the team at UCCU Insurance Services live in a way that prioritizes relationships, compassion, and genuine respect for others. They share a deep passion for what is good.

Caden shares “When you truly care about your people, it sets you on the right path. Jon has shown that kind of care for both his coworkers and the business. In return, his team cares deeply too, and together, they get the work done and keep moving forward.”

Caden Madsen, VP Insurance Systems and Ops at UCCU

Why btcore?  UCCU signed on with btcore in September 2024. “btcore just shined as the clear winner above all the others. It's a managed product over Salesforce Finanical Services Cloud (FSC), and along with the personal relationship, they told us they shared ideas, shared experiences, and shared success. They have provided that 100%.”

Jon vividly recalls the frustration of working with companies that simply didn’t offer real solutions. “If you’d just come and see us at our office, you’d know what we need.” he remembers pleading. Then, he was sitting in a meeting with a group of insurance professionals and a Salesforce representative chimed in: “I know you are struggling. You should to talk to the team at borrowedtyme. I don’t know all the details, but the folks at borrowedtyme know what they’re doing.” 

“Let me be clear,” Caden adds.  “We didn’t just land on btcore out of nowhere. I went through seven or eight demos. Jon had done just as many the year before. We were thorough in our research, and once we found them, btcore emerged as the obvious choice.”

Jon emphasizes what made the biggest difference: “What other companies wouldn’t do, borrowedtyme did. They came to meet with us, they put in the work, and they still operate as an extension of our team. The partnership is huge and makes all the difference.”

Borrowedtyme didn’t hand over a one-size-fits-all product. “A lot of companies wanted to do that,” Caden says. “But borrowedtyme gave us the core capabilities on the FSC platform, and that was the beauty of it. We could say, ‘This is how we work today,’ and build from there with btcore. Other systems came with rigid workflows and our work is way too complex for that...we needed a platform offering to scale the operations on, and btcore delivered the capabilities and flexibility to do just that.”

Caden clarifies “what set borrowedtyme apart was more than technical skill. Their humility is off the charts. They’re not in it for the credit. They tell the truth, take in ideas from others, and always give credit where it’s due. I’m sure they come up with a lot of great ideas, but what they really do is come up with solutions. That willingness to collaborate and be open, that’s what we love.”

Kevin Rall, CEO of borrowedtyme says the leadership team of UCCU makes all the difference. "Jon, Tony (Frustaci), and Caden have a vision for their organization and they are building it with character and integrity. We continue to be inspired by their leadership and we are grateful for their partnership. They make all of us better and that makes for a special kind of relationship between the two organizations."

At the heart of it all is a shared perspective on purpose. “We always say, this is just insurance,” Jon explains. “There’s more to life than making money and selling policies. Of course, we all need jobs to provide for our families, but we believe there’s a greater reason we’re here. It’s not just about profit. And the borrowedtyme team gets that.”

Mentors Challenge.

“You won’t ever change it.”

In 2004, I was in the middle of a company-wide system implementation project for a regional mutual insurance company. It ended up being one of the most challenging and rewarding experiences of my career for many reasons, mostly because I was surrounded by some of the best leaders in the business who had a vision and knew how to assemble a team and culture to achieve it.

During that time, I had the opportunity to visit various independent insurance agencies in the distribution channel to understand better how they were using technology to grow and operate their agency. After every visit, I felt defeated and disappointed. It was clear that the distribution channel was being left behind in the adoption and utilization of technology. 

One morning, after returning from some agency visits, I expressed disappointment with our CIO about what I had witnessed. I was adamant that there had to be a better way and began ideating about value-added solutions we could offer independent agents. After much rambling, he said, “You won’t ever change it.”

Now, the CIO was a mentor to me, and he was always encouraging, especially when we were trying to solve for a better outcome that aligned with our mission, vision, and values. So I was more than surprised when I heard “You won’t ever…” come out of his mouth. To this day, I don’t know if he said those words to challenge and inspire me or if he was simply trying to keep my focus on implementing the full-suite policy administration system project on time and within budget. Probably both. The CIO was Todd Albert, and while he’s no longer with us, I know he would be smiling while reading this post. He taught me a great deal and believed in me like no other. 

Ironically, it’s 2025, and those “You won’t ever…” words still inspire me in a slightly different way. 

As we meet with agencies and brokers, we hear statements from like…

• “I just hope I can retire before implementing a new AMS.” 

• “I fear that my employee of 15 years will leave me if we change systems.”

• “We know we have to do something, but…”

The doubt and fears of adopting new technology are as strong as ever. But here is the good news…some agencies are doing what others say can’t be done, and it's working for them, and others are noticing. Our industry is evolving, and agencies are proving they can transform processes, people, and technology to serve clients better. They are raising the bar for others.

So, if you need inspiration to combat the “You won’t ever…” moments in your agency, just let me know. I’d love to introduce you to the agencies that now say, “Yes, you can.”

Regardless of what you do with technology, maybe the best takeaway is to mentor someone in our industry and challenge them to achieve what they think can’t be done.

Kevin Rall

Co-Founder, borrowedtyme